WESTIME
This flagship location boasts architecture that encompasses materials and form reflective of the luxury timepieces showcased inside.

Located in the heart of West Hollywood, the Westime showroom established a strong presence along the Sunset Strip. Designed as a 6,000-square-foot, two-story flagship, the store brought the brand’s full luxury watch collection together in a clean, contemporary setting.

A new aluminum facade wrapped the existing traditional structure, angling upward to define the entry. Integrated recessed signage and lighting were seamlessly incorporated into the aluminum panel system, creating a cohesive and highly visible street presence. Inside, the material palette was restrained and precise. Painted drywall and stucco walls provided a neutral backdrop for recessed stone flooring and custom display cases fabricated from powder-coated steel and walnut wood veneer. A continuous skylight introduced soft, indirect natural light across the showroom, while linear Kreon light fixtures were inset between the existing ceiling joists to provide focused illumination. A rooftop terrace, created atop the existing structure, supported private events and brand gatherings, extending the retail experience beyond the main floor.

Project Size: 6,000 SF, 2 stories
Project Location: West Hollywood, CA